The Farmsphere Grader indicates the overall performance of your brand. It is a standard by which one food brand can be compared to another and ranges between 0 an 100.
New media are often associated with the promotion and enhancement of collective intelligence. The ability of new media to easily store and retrieve information, predominantly through databases and the Internet, allows us to share it without difficulty. Thus, through interaction with new media, knowledge easily passes between sources resulting in a form of collective intelligence.
The above-mentioned tendencies favor a scenario characterized by a strong demand for systematized, consumer-opinion-influenced information. The consumer should no longer be considered the final destination of traceability but its co-creator (due to his perception of the quality and the collective knowledge generated as a result of interaction).
Conventional blog, micro-blog, geo-positioning and commercial-oriented food applications are no longer enough. Therefore, Farmsphere™ is focused on providing tools to generate new experiences with food, systematizing it, rating it and deliver them intelligently as knowledge among users.